MusicFan
07-28-2004, 02:14 PM
Source: Inc.com (http://www.inc.com)
Case Study
They say there's no such thing as bad PR. After releasing a video game based on the Iraq war, Kuma Reality Games put the notion to the test.
From: Inc. Magazine, August 2004 (http://www.inc.com/magazine/20040801) | Page 46 By: Lora Kolodny Photographs by: Marc Asnin
The Problem: Kuma kicked up a controversy with video games based on the Iraq war. Is it true there's no such thing as bad PR?
Full Story (http://www.inc.com/magazine/20040801/casestudy.html)
Case Study
They say there's no such thing as bad PR. After releasing a video game based on the Iraq war, Kuma Reality Games put the notion to the test.
From: Inc. Magazine, August 2004 (http://www.inc.com/magazine/20040801) | Page 46 By: Lora Kolodny Photographs by: Marc Asnin
The Problem: Kuma kicked up a controversy with video games based on the Iraq war. Is it true there's no such thing as bad PR?
Full Story (http://www.inc.com/magazine/20040801/casestudy.html)